Susan Stilley has a wonderful account of an encounter with Mike Huckabee.
"What is it that endears Mike Huckabee to his audiences? Natural personal charisma? Honed and mastered skills in the art of persuasion? The Spirit of God? Call it what you will, the fact remains that the more that Huckabee gains a hearing, the more converts he attracts. This explains why he won a whopping fifty-one percent of the onsite voting at the Value Voters conference. When Frank Luntz polled his research group at the last debate, many who were not familiar with Huckabee concluded afterward that he had won them over."
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How to Like Mike: Listen to him.